We're actively testing and learning from user behavior as we introduce new features in the TouchTunes app. To help us discover what resonates best, some users may see slightly different experiences as we explore ways to enhance engagement, boost revenue, and grow adoption. 

 
Upcoming Tests (May – June): 

  • Quick Wallet Enhancements: Following the release of Quick Wallet (offering a “Buy Credits” pop-up when the song play costs more than the wallet balance), we’ll test new logic for pre-selected credit bundles to optimize user purchases. 

Quick Wallet Test

  • Already Queued Song: When a selected track is already in the queue, we’ll test displaying alternate song suggestions by the same artist to boost play conversions. 

Already Queued Song Test

  • Play Screen Improvements: This test aims to enhance play queue clarity, encourage more plays, and promote Fast Pass adoption. 

Play Screen Test

  • Personalized Song Recommendations: We’ll surface curated song suggestions based on individual user preferences to improve discovery and engagement. 

Recommendation Widget

  • Push Notification Opt-In Prompts: Testing new, more relevant opt-in prompts to evaluate their impact on push notification enrollment rates. 

Notification Test